Ford F-150

Base MSRP $23,955

Ford claims class-leading fuel economy, as well as best-in-class towing and horsepower for both its base V6 engine as well as both of the available V8s. Ford also says that it's the only automaker to offer a 6-speed automatic transmission across its entire model lineup. The F-150 also offers electric power steering, which saves fuel and gives an improved steering feel. Across the lineup, the F-150 carries through with the full redesign that the truck received for 2009; since then, the F-150's very purposeful, upright instrument panel and vastly upgraded interior materials have stood out in this very competitive class.